“Imagine fuel without fear. No climate change. No oil spills, no dead coalminers, no dirty air . . . .

. . . . no devastated lands, no lost wildlife. No energy poverty. No oil-fed wars, tyrannies, or terrorists. No leaking nuclear wastes or Lovins firespreading nuclear weapons. Nothing to run out. Nothing to cut off. Nothing to worry about. Just energy abundance, benign and affordable, for all, forever.

That richer, fairer, cooler, safer world is possible, practical, even profitable-because saving and replacing fossil fuels now works better and costs no more than buying and burning them.”

This is the lead in from the book  “Reinventing Fire – Bold Business Solutions for the New Energy Era” by Amory Lovins and the Rocky Mountain Institute. Mr. Lovins is a noted and award winning physicist and leading authority on energy. With this book, he provides a compelling road map for transitioning the energy mix in transportation, industry, residential and commercial buildings profitably and with great societal and economic gain. He demonstrates that it’s not just dreaming but its already happening with technology, business models  large amounts of willing finance capital already established. As a global society we just need the political and economic will to make it happen. A great read. A TED talk by Amory Lovins on this book can be found here.

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